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Serta iComfort EFX Mattresses


Serta iComfort EFX Mattresses

Serta's iComfort® EFX collection offers innovative features, such as the Cool Action Dual Effects® Gel Memory Foam and EverFeel Technology, to provide you with the comfort and support you need. The Comfort Last® Foam Core ensures years of restful nights, and Ultimate Edge® Support gives you plenty of room to stretch.

What They Have in Common

Serta iComfort EFX Brilliant, Visionary, Intellectual and Aura

Cool Action Dual Effects Gel Memory Foam - Serta's latest breakthrough in gel memory foam technology is the world’s first dual-action gel memory foam infused with both Serta’s original MicroSupport® gel and the latest MicroCool+™ gel. Millions of gel beads gather under the areas of your body that need extra support while also helping the mattress dissipate heat away from the sleep surface. It also helps to relieve pressure points to reduce tossing and turning, resulting in a restful night's sleep.

EverFeel Technology - Provides the cradling comfort you expect from memory foam. It immediately adapts to the contours and temperature of your body the moment you lie down.

EverCool Memory Foam (Available in Brilliant EFX Gel Memory Foam and Visionary EFX Gel Memory Foam - Plush) - This latest generation of Serta’s exclusive and breakthrough KoolComfort® Memory Foam gently cradles and conforms to the body at the sleep surface, creating a softer, yet supportive feel. The unique, open-cell structure enhances breathability, allowing it to dissipate heat away from the sleep surface.

Cool Action Gel Memory Foam (Available in Brilliant EFX Gel Memory Foam and Visionary EFX Gel Memory Foam - Cushion Firm) - This is the world’s first memory foam infused with the support and cooling touch of Serta's MicroSupport gel. When combined with other Serta advanced memory foams, it helps give the mattress a more substantial, supportive feel.

Comfort Last Foam Core - Designed to help support the body throughout the night and built to be extremely durable for years of lasting support.

Ultimate Edge Support - Reduces edge "roll-off" so you have more room to stretch.

Serta iComfort EFX Models

Brilliant EFX

Visionary EFX

Intellectual EFX

Aura EFX


How About That!

What do real iComfort mattress owners have to say about sleeping on an iComfort mattress?

  • 98% are satisfied with their mattress purchase
  • 97% would recommend the iComfort mattress to a friend or colleague
  • 9 out of 10 agree that the iComfort mattress properly supports their entire body

Source: GfK Buyer Satisfaction Study, 2012.