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Posted in: Editor's Letter

Denim to Give + Get

by Jill Manoff

We’ve always been big on old holiday traditions—from caroling to decorating to baking cookies nonstop. But, we also love brand-new customs—like our annual denim exchange, which is just a few years strong. A more stylish take on Secret Santa, it involves gifting trendy jeans we feel our giftees need—and our friends and family look forward to it each December. This year? We think they’ll love it even more. See, we’ve prepared an easy-to-follow guidebook that will make their shopping breezy-as-can-be. It includes the denim styles she needs, the latest cuts he’ll want, tons of handy leads on scoring gift-worthy jeans. All that’s left for them to do? Take a look (It will be right here, all week!), make a list and—for traditions’ sake—check it twice…

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