We’ve long believed that you can never have too many pairs of jeans. After all, they’re the star of our rotation (We wear them almost every day.), and check every box on our list: A flattering fit, effortless wearability—and that’s just the start of it. Our latest commercial backs our love for great blues, and has us antsy to try on a few more for size. Check it out, and see what happened behind the scenes here.