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The Sears Digital Recharge Lounge at Sundance

by Jill Manoff
The Sears Digital Recharge Lounge at Sundance - FT

If you build it, big stars will come. That was our experience anyway, during our recent, whirlwind trip to Park City, Utah. What we built was the Sears Shop Your Way Digital Recharge Lounge—a cozy, lodge-look space situated at the center of the Sundance Film Festival. For starters, it came fully equipped with everything guests could need to stay connected—like Wi-fi, computers, iPads, printers and plenty of cell phone charging stations. What’s more, it housed all the latest Sears styles—including Kardashian Kollection dresses and trendy puffers for her, Carhartt jackets and Outdoor Life layers for him. Celebs including Jane Lynch, One Republic, AnnaLynne McCord and Paris Hilton stopped by to relax, recharge and score new clothes—to either add to their suitcase or pile on, immediately. (The one downside? It was freezing!)   

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