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The Jean Scene 1,000 - Pair Try - On Event

by Jill Manoff

You never know when you’re going to bump into a celebrity—unless you’re us, and at one of our events. We know just who’s coming, and at exactly what time—which makes our job all the more fun.


Take our recent Shop Your Way The Jean Scene event, which took place at the Bandshell in New York’s Central Park. The attendance? Bananas, thanks to all the buzz that surrounded it during the days just before. ‘Seems the promise of free jeans by major brands (including Levi’s, BONGO and Kardashian Kollection) gets people all excited… We had also teased radio personalities, food trucks, prizes and photo stations. Oh, and there was the Derek Hough factor—which, of course, was huge.

Attendees knew that, at one point, Dancing With the Stars’ resident dreamboat (Are we alone here?) was going to make an appearance. What they didn’t know was that he would have DWTS’ Emma Slater and a flash mob in tow. The group danced to the soundtrack of our latest commercial, to the thrill of the crowd—before stopping for pictures and, of course, new jeans.

Not lucky enough to be there? Check out our video and pics.



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