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The Outdoor Life Launch Party

by Jill Manoff

It’s hard to believe our Outdoor Life brand has been outfitting outdoorsmen for almost a year. It seems like just yesterday we were launching the line by way of a campsite-themed bash in New York’s Times Square. But, indeed, the menswear brand—centered on performance, hunting and fishing apparel—is about to celebrate a milestone, so we decided to look back on the event that started it all.

On site? Tents, sleeping bags and other camp-perfect gear, plus all of our picks from the brand-new collection. In addition, there was a DJ, a photo wall and a spin-to-win wheel featuring a variety of covetable Outdoor Life-branded prizes. And let’s not forget one of the major draws: Twilight star, Peter Facinelli. The actor was there, chatting it up with the crowd—and wearing Outdoor Life pieces, from puffer to pants.

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