Sony Cyber-shot DSC-W510 - Digital camera - compact - 12.1 MP - 4 x optical zoom - red

There's no need to second guess taking your 12.1MP compact companion along for the ride - it doesn't weigh you down and won't take up much space. Simply point and shoot to capture memories for your photo library or create an amazing photo journal of monumental moments preserved in perfect detail. Capture an entire mountain range or a crystal clear waterfall cascading from above with Sweep Panorama mode. Instantly check to see how your shots came out on the 2.7" Clear Photo LCD display.

• 12.1-megapixel Super HAD CCD image sensor
  A powerful 12.1-megapixel Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1-megapixel, you can create stunning, photo-quality prints up to A3+ size, or crop your images and still come away with high resolution shots.
• Sweep panorama mode
  Reach beyond the traditional wide angle lens, and capture more breathtaking shots with sweep panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image.
• Face Detection technology
  Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
• Soft skin mode
  Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
• Anti-blink function
  It's frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The anti-blink function works to help counter blinking and squinting. When the camera is set to soft snap, the anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
• High sensitivity mode (ISO 3200)
  High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to high sensitivity mode (ISO), you can select up to seven ISO settings when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
• Sony lens with 4x optical zoom and 26mm equivalent wide angle
  The Sony 4x optical zoom lens brings distant subjects closer for great outdoors, sports, and travel photos. Thanks to 26mm equivalent wide angle of this lens you can also get great group shots in tight spots.
• Intelligent auto mode
  Unlike traditional auto mode, intelligent auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.
• Self-portrait timer
  Self-portrait timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
• In-camera retouching tools
  Retouch and enhance your photos on the go with in-camera trimming, red-eye correction, and unsharp masking functions.
• 2.7" Clear Photo LCD display
  Generous 2.7" Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
• SteadyShot image stabilization
  SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.
• Smile Shutter technology
  Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of smile detection sensitivity. Intelligent scene recognition can now be used together with Smile Shutter mode when the intelligent auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
• Natural flash
  Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.
• Dynamic Range Optimizer Standard and Plus
  Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
• Easy shooting mode
  With easy shooting mode, even beginners can take great photos. In easy shooting mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with intelligent scene recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Added on February 19, 2011