Introducing Kardashian Premium Denim

We live for a good makeover, so—the minute we heard that Kourtney, Kim and Khloé were going to be overhauling their already-amazing Kardashian Kollection Denim line—we started getting antsy for the big reveal. What would the new styles look like? And—would our go-to fits still be around?


Enter Kardashian Kollection Premium Denim. As we’d hoped, the just-launched line is everything we loved about its predecessor—and so much more. There’s the straight “Kim” style that flatters curves like no other, the tall “Khloé” style with its slight bootcut and, yes, “Kourtney” skinnies that look great on petites. But, each now comes with luxe elastane stretch and in a heavyweight denim, which makes for a difference we can feel.

As for more obvious upgrades? There are a number of new-and-trendy washes and prints—including olive-green, rich bordeaux and of-the-moment camouflage. And let’s not forget all of the unexpected, added details—like moto-inspired stitching and edgy stud embellishments.

All of the results of the majorly-successful makeover (Lesson learned: Never question a trendsetter.) will be available for purchase starting September 1. Can’t wait? Become a Shop Your Way Rewards member, and start shopping the collection now! (The Insider Sale is on, through August 22.)