Men's watches are a popular gift item, perhaps because they are so useful. Men like to know what time it is, and they also like to have a snazzy accessory that doesn't look too girly. Since a watch is where your man will most likely display his sense of personal style, you will want something that fits his needs, interests and personal aesthetic.
Men like to tinker, and they really like to have nifty little gizmos. If your watch can do something more than simply tell time, you are on the right track. Some men's watches will make popular sounds from their favorite TV show, while others double as survival tools. When selecting a watch with gadgets or surprises, make sure you know your man's interests. If he is an avid outdoorsman and backpacker, then a watch strung on 9 feet of survival cord is going to be a good fit. If he prefers to sit at home with a martini, then survival cord won't be much good.