Sears is supporting National Bullying Prevention Month

A new survey from Sears shows that 93 percent of parents will tell their child not to ignore a bully and 60 percent advise them to tell a teacher about a bullying incident. These findings may indicate that anti-bullying awareness campaigns are having an impact, according to leading anti-bullying expert, Marie Newman, who partnered with Sears as managing director of Team Up to Stop Bullying.

Sears, through its Team Up to Stop Bullying initiative, announced the findings at the start of October, National Bullying Prevention month, to cast light on the pervasive issue, share solutions with parents, educators, children and communities and help put an end to bullying.

During the month of October, Sears customers can shop to stop bullying by downloading a savings pass online at for 15 percent off on purchases of apparel, footwear and fine jewelry. When customers use the savings pass, Sears will donate five percent of their purchase (up to $50,000 total) to the Boys & Girls Clubs of America who will distribute part of the funds to charitable organizations affiliated with Team Up to Stop Bullying.

Sears launched Team Up to Stop Bullying in August as the first solutions-and service-based anti-bullying coalition, launched by a major retailer, to provide immediate solutions that parents and schools can implement today. The program offers expertise from more than 70 coalition members to help children who have been bullied find answers, give parents effective ways to prevent and resolve bullying and guide educators on how to establish bully reform programs at their school.

Additional findings from the Harris Interactive survey include:

  • Nearly two in five (39 percent) of parents whose child has been bullied says that local law enforcement is responsible for the prevention of bullying
  • Sixty-nine percent of parents believe that counseling a bully to understand the negative impact on his or her own life is most effective in reforming bullying behavior; 58 percent believe that counseling a bully to understand the negative effects on the bullied child’s life is most effective
  • Seventy percent of parents believe that developing a plan with their child’s school is the best way to stop a child from being bullied

Visit for more information and to find solutions that work for every family.


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      • San Jose, CA

    So. What can be done about "posting" bullies?

    1. Cyberbullying is a serious problem, and a terrifying one. Some people use anonymity to do things that are absolutely cruel. I think it's important that kids be able to talk to an adult if they are the victim of bullying, and just as importantly, let grownups know if they see it going on even if they aren't the intended victim. Kids often have no idea how painful things they do and say can be to others, and hateful words can potentially live online forever.

      And the same thing holds true for adults too. Just because we're older doesn't mean that our feelings don't get hurt. I personally try to never say anything in an e-mail or a post that I'd be embarrassed to have read aloud under any circumstance before any audience.

      By the way, if you should ever encounter something posted on a Sears site that is harmful, that violates our terms of use - let us know and we will take it down immediately.


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