Only Excellence has a Triple Protection system to reinforce the internal structure of the hair and help protect from damage. Your color is radiant, grays are 100% covered, and your hair's youthful appearance is revitalized. Nothing protects better, nothing covers gray better.* Triple Protection System. Before: Pre-Color Serum with Ceramide; Helps protect fragile areas of the hair, particularly dry ends. Your hair is prepared to be colored evenly. During: Pro-Keratine® Color Creme; Non-drip creme wraps every strand with Pro-Keratine® Complex and colors beautifully. Nothing covers gray better.* After: Conditioning Treatment with Collagen; Replenishes and deeply conditions, helping to protect your hair after and in-between coloring. The Result: Rich, radiant, perfectly even color. Long-lasting 100% gray coverage. Even fragile hair is perfectly protected for weeks. *Compared to each leading competitor's top selling brand.
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