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LG: A Brand that’s Redefining Versatility

The vastness of LG’s product range is as impressive as its history. Tracing back its origins to a 1960s collaboration of 11 companies, the group initially known as “Lucky and Goldstar” focused mainly on electronics and chemicals. Expanding into diverse sectors such as petrochemicals, energy, and construction, the company was well known as "Lucky Goldstar" by 1983. Fast forward to the 1990s, globalization prompted a rebranding to "LG" for better visibility and market survival. Today, LG’s widespread popularity and loyal customer base reflect the success of its strategic transformations and global efforts.

In 2015, the brand chose uncompromising customer experience, human-centered innovation, and warmth to power a smile as its core values. While rigidly complying with these tenets, LG has added youthfulness and dynamism to its distinct brand identity by constantly engaging with customers. The brand strives to ensure that ‘Life’s Good’ for everyone around the world in every category, be it consumer electronics, appliances , or business solutions.

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